The Facebook Ads Manager user interfacer or GUI, appears closely modeled after Google Adwords
, only smoother. For detailed help using the Facebook Ads Manager, see Facebook Ads Manager help at Facebook.
Basically Facebook lets a cupcake store target the friends of 18-25 year old women who have a birthday coming up, so that you can remind them about their friend and suggest a cupcake delivery gift. We could limit the ad to users in Dallas, Los Angeles and New York, who have expressed a past interest in baked goods. But that’s just the start. What Facebook offers is targeted marketing opportunities.