In this Adwords UI screenshot, we’re looking at an adgroup for Rustybrick Brand of New London, CT. Under the column titled Default Max, the max cost per click is set to 10 cents. The Impr. or impressions column shows the ad was viewed 875 times, and clicked on 35 times. It’s a Click Through Rate or CTR of 4%.
Remarketing is a clever way to track the people who have visited your website after they leave. With remarketing lists, the web users who visited your site will see an ad from you calling them back while they surf elsewhere online. Our web design process includes coding Adwords event tags into e commerce sites to enable highly targeted remarketing.
Using your website’s visitor IP list for remarketing is smart but you should be very specific about how you implement the data. A strong method to drive conversions with Adwords is to have a web designer or developer tag your site with specific events. This allowed a sports nutrition manufacturer client in Eastern Connecticut to reach out to customers who bought a one month supply of product A, 1 month after purchase. The prospect can also be marketed to and reached immediately after purchase. Perhaps all customers buying product A might enjoy product B or C as well.